Making creative content
that connects with people

About me

I’m Ella, I want to help you find the right words, visual identity and creatives for you or your organisation. To create inspirational content that connects with people. I want you to fall in love with the art of storytelling.

I have more than 20 years experience as content specialist, editor, creative director and brand ambassador. I use my expertise to inspire and engage audiences in a meaningful way; working with brands and organisations to tell their stories with style and authenticity across all channels. 

I am adept at delivering the entire creative process; from concept to completion. This includes multi-channel content planning, production and management, short and long-form copy and video, creative briefing and direction. I also manage creative teams and work with artists.

I combine commercial thinking with curiosity and creative vision; creating and commissioning gold-standard content across all media channels. I bring intelligence and judgement, grounded in the solid foundations of my experience, to my work and my professional relationships.

You can see a list of the brands I’ve worked with here. Scroll down to find out what I can do for you and how I work.

What I can do for you

  • A 360˚ solution for your creative content from ideation to fulfilment

  • Trend research in relation to your organisation

  • Tone of voice and copywriting

  • Visual identity and storytelling

  • Creative team leadership

  • Pitching stories and press liaison

  • Above, below and through the line campaigns

  • Social media strategy

  • Creative workshops

  • Artist and illustrator liaison and briefing

My Approach

I’ve been both creative lead and production editor. So I can do blue sky thinking and get the job done, on time and on budget with minimal fuss.

My approach is friendly, collaborative and empathetic. I like to build trust and good relationships with the people I work with. I’m honest and transparent about my working processes and what is involved in each project. I’m decisive and happy to have a conversation about why I’ve come to that decision. I’m practical and pragmatic and I enjoy working with people to find a solution.

A small selection of my key projects and accomplishments includes…

• Crafted an acclaimed POSCA film for Amazon pages, elevating product visibility and driving higher engagement rates.
• Pioneered a thriving GenZ digital campaign for uni-ball pens, leading to heightened brand engagement
• Attained remarkable sales achievements with “Let’s Get Crafting,” leading to extensive sell-outs across multiple retail branches.

My contacts

During my career I have been lucky enough to work with some phenomenally talented people. I can call on content creators, writers, photographers, musicians, stylists, artists, film-makers, copywriters and illustrators (even poets if needed) to make a project extra special. Leave it with me.

“Ella’s content strategy and management experience is second to none. I recommend her very highly”

For more go to my testimonials page